有些人已经开始注意到在Google搜索结果页中会显示视频广告。Google使用一个160×140的Google Video播放器来播放30秒左右的广告，视频广告需要用户点击才会播放。在视频窗口上一般都会有类似与“观赏广告”，“观赏产品演示”之类的说明文字。在视频最后会出现一个可点击的网址。

Google Tests Video Ads Alongside Search Results

In February, we found out that Google intends to test video ads next to search results and now we can finally see some examples. Digital Inspiration spotted an AT&T ad targeted to the query [phone], but there's also an Intel ad when you search for [laptop]. Google uses plusboxes to show that there's a video ad that complements the text and labels them with messages like: "watch commercial", "watch demonstration", "watch testimonial".


The video ad is triggered only after you click on the message and it's a small 160x140 video that uses the Google Video player. The ads are very short (around 30 seconds) and they end by displaying a clickable URL to the landing page.


Google uses the same visual elements as for the search results and user are already used to previewing YouTube videos by clicking on the small plus sign bellow the snippets. Unlike the video search results, Google doesn't include thumbnails next to video ads, but this may change in the future. Overall, the video ads from Google's search results aren't annoying, they must be explicitly selected and they offer more details that couldn't be included in the short text ad.

来自：Video Ads in Google Results 和 Google Tests Video Ads Alongside Search Results